The indie music scene is swarmed with people all aspiring to become popular, but not to go mainstream, although there are indie singers that cross over to the mainstream industry. These people lack the financial support of major recording labels, so they have to do most of the work on their own. While there are independent music labels, these companies do not have enough funds for intensive promotion and mass production.
On the extreme side of this spectrum, there are aspiring singers that start from scratch and are basically on their own. With their basic recording tools, they do records at home and upload them onto video-sharing websites such as YouTube and share the videos on their Twitter and / or Facebook accounts. This method is popular among small, starting-up singers who want to be heard and noticed. Some are lucky enough to catch the attention of popular music labels. You have probably heard of YouTube sensations that have started off as just an ordinary person, but are now selling albums and having world tours.
Being in the independent music department has pros and cons. The advantage is that you can actually create new music without having to be overwhelmed by deadlines imposed by your recording company. There is a wide range of freedom in the independent music realm, and this is what artists in this particular field like. People working for major record labels do not usually enjoy this kind of freedom, because these companies are more concerned with making songs that will sell, even if those songs do not show the full artistic abilities of the singer.
Independent artists face a lot of challenges. In today's pop music culture, the game has become really hard and competitive. There are more artists today than there were 50 years ago. The music scene is now even flocked by people who audition at record labels or singing competitions, hoping to get noticed. A lot of these people also have YouTube or SoundCloud accounts where they can post their songs and covers. People who are shy but love to perform would prefer not to have television exposure, so they simply make modest covers and post them on social media websites that earn about a hundred views or so.
The indie music scene has become tougher, as more hopeful artists want to get noticed. There are too many aspiring people, but independent music labels do not have enough resources to accommodate each aspiring composer, singer, songwriter, and artist. So, what independent music labels usually do is, they only select the few that have adequate talent to actually enter this industry.
There are people who sing really well, and there are also those who rely on audio editing software to enhance the sound and tone of their voice. There are those people who have invested a lot on their music, while there are also those who are happy just singing and recording songs using their headphones and portable microphones. Some think of making music as a hobby, without plans to get rich through it. Some, on the other hand, take it really seriously. The independent music industry is basically filled with the same people you see in the mainstream music industry. These people sing, write, and mix songs. The major difference lies in the amount of money they earn.
Indie musicians can also exist alone without the help of indie record labels. These musicians resort to the DIY method (Do-It-Yourself). They promote their own songs on various social media channels and use their social network base to sell their compositions.