Getting public service announcements (PSAs) produced takes a lot more work than may meet the eye. The very first step is to understand what you want to accomplish with your PSA. What message do you want to get across to your audience? Who is your target audience? What motivates them to act, and also what turns them off?
Ideally, what would your audience do with the information from the PSA? Do you want to inspire action, or are you simply looking to create awareness about your cause? What is your budget and time frame for getting your PSA produced and out into the public? You will want to have all these questions answered before looking for a PSA production studio to create your PSA.
Once you have answered these questions, your next step is to find the right PSA production studio. You have the option of going with a larger agency or a smaller, more personalized studio. Both have their perks and are right for different types of projects.
After you have chosen a studio to get your PSA produced, you will most likely brainstorm with their creative department about the different ways to get across your message. Once you have a basic idea of the structure, a writer will create the script for your PSA, provided there are words in it of course. The studio will also do research on your topic, and the music editor will search for the right musical piece for your PSA.
Next steps include shaving voice-over talent if you are creating a radio public service announcement, and doing filming if the PSA is for television audiences. Once this step is finished, the studio will put all the pieces of the PSA together. Once they finish a first draft, you will watch the PSA, give your comments and the PSA production studio will edit your piece until it meets your original vision.
These are the main steps that go into producing a public service announcement. PSAs are an excellent way for non-profit organizations and companies alike to raise awareness about issues affecting the public today. Youwant your PSA to elicit a positive response from your target audience, and in order to do so, you will follow this filed process.
A final tip is to brainstorm ahead of time any possible ideas for your PSA before engaging with a PSA production studio, so as to be all set and ready to go when the process begins.