Why We Immortalize Artists/Musicians Who Died in Their Prime

Whiche genre you listen to (Reggae, Hip-hop, Hard Metal, Rock n Roll, Soul, Jazz, Classical etc.) there's always an Artist (s) who at their Peak Revolutionized the industry and inspired a generation with their Lyrics, Talent , Songs, Personality, and Performance. They were like demi gods in their prime worshiped by legions of fans worldwide,…

Whiche genre you listen to (Reggae, Hip-hop, Hard Metal, Rock n Roll, Soul, Jazz, Classical etc.) there's always an Artist (s) who at their Peak Revolutionized the industry and inspired a generation with their Lyrics, Talent , Songs, Personality, and Performance.

They were like demi gods in their prime worshiped by legions of fans worldwide, captivating us with their songs & lyrics, but their mysterious & untimely death shocked us and left an inedible mark on our lives, making us immortalize them to this day.

But what if they were still alive; would we hold them in awe? Would their Songs, Lyrics or Compositions be revered? Would their influence & popularity be the same as before they died? What Influences our attachment to them when dead than alive? Is it something innate or psychological making us appreciate them more when gone?

It's hard to know what really makes us immortalize such artists, but after reading several articles, I have advanced several theories to help explain.

“Many things he would try for he knew soon he'd die,” “Now Jimi's gone, he's not alone / His memory still lives on,” “Five years, this he said / He's not gone, he's just dead.” “The Ballads of Jimi,” by Legendary Guitarist Jimi Hendrix. These lines baffled fans worldwide, as exactly five years later he was found dead in his apartment aspirated by his own vomit while intoxicated. Many believed he predicted his own death, and by the lines above I am leaning toward the same, which provided an aspect on my theory why we immortalize them, Artist who predicted their death.

From John Lennon, Bob Marley, David Bowie, Kurt Cobain, and Tu pac Shakur, all somehow predicted their death through lyrics or might have hinted during interviews. With near prophetic precision of their untimely demise, fans were mystified by creating conspiracy theories explaining such premonitions. With no rational explanations or reasons, fans refused to let them rest in peace as they continued searched for any rational explanations.

Thus immortalizing such artists by refusing to let them fade away, by seeking answers to explain how they could have somehow predicted their own death and reverting them by trying to decipher such mysteries.

At age 14, she released her critically acclaimed album, Age is not nothing but a number, which was certified gold, and two years later her sophomore album, One in a million, selling 8 million copies worldwide and certified double platinum. Aaliyah Dana Haughton also known by her moniker Aaliyah, achieved such a feat still a teenager, not forgetting her roles in various Blockbusters like Romeo must die.

Just as her star was shining brightly, on August 25, 2001 at the tender age 22 her life was snuffed out by a plane crash in the Bahamas, and after an autopsy traces of alcohol & cocaine was found in the pilot system. Her demise shocked all worldwide, as fans had not had enough of her exceptional talent, they were not finished with her, and she still had more to offer.

Here providing another aspect of, Artist gone Too Soon, where we immortalize such artists by refusing to let them Rest in Peace, because their demise came rather too soon & sudden and not giving fans time to comprehend the situation.

Or it can be something psychological or innate; as they hold a special place in our heart, just like our loved ones, since when they die we keep their memories burning in our hearts that immortalizing by default.

Whatever reason you have or think of, no one deny the fact that their songs & lyrics played a major role in shaping our lives in one way or another, they morally obliged to immortalize and keep their memory alive.

Why Business Cards Are Useful To Musicians

Why Musicians Should Use Business Cards Business cards, we've all had them. Some of us swear by them, others say “neh” and do away with them. Whatever type you are, I'm sure someone's handed you one at some point. And you probably thought, “what the hell am I supposed to do with this?” Or maybe…

Why Musicians Should Use Business Cards

Business cards, we've all had them. Some of us swear by them, others say “neh” and do away with them. Whatever type you are, I'm sure someone's handed you one at some point. And you probably thought, “what the hell am I supposed to do with this?” Or maybe you were like “sweet dude, I'm gonna call you right away.” Either way, it probably got you thinking. You may have thought, “wow this person really comes prepared.” I seriously doubt you thought, “heh, look this guy, what a dinosaur, still uses business cards.”

In this article, we're going to take a look at a few things you can do with business cards to stand out amongst the sea of ​​musicians out there, and why business cards for musicians still can be used today.

Tangibility

Okay, it's kind of interesting that in 2018 we're still talking about them. I mean, we're supposed to have hover-boards, flying cars, self-tying shoes, and time travel should be a thing of the past. Sorry, Marty, we're not there yet.

As the world becomes more and more digitized with things like SoundCloud, Spotify and Facebook it may feel like business cards for musicians are a bit old-fashioned. But are they really? Well, we're humans, so it's only natural that we like the human touch. Handing something that is tangible to another person has much more of an impact rather than another 'like' or 'follow' on social media. In 2016 paper books made a 7% increase in sales while eBooks made a decrease of 4%. A big attributor to this was adult coloring books and children preferring paper books over a Kindle or iPad. What does this suggest? I think it's kind of clear. We do not like everything in our lives to be digital. We like things that have texture and we can hold in our hands. Digital can just get a little too sterile at times.

Forces You To Network

When you learn the knowledge of something for yourself, you take responsibility for it. Similarly, when you spend money on something, you're more inclined to use it. A Facebook page or a Twitter account cost nothing. So it's much easier to give it the old 'oh tomorrow, tomorrow' adage. It does not feel too good spending money on that New Year's resolution exercise equipment for it to just sit there, collecting dust. But what happens when you actually use it and you start to see results. You probably feel like a million bucks. Well, when you've spent money on some business cards , I bet you anything you feel pretty good when you start using them and start meeting people. All the while putting you in the right mindset to get you off your ass and get to those networking events or build up the courage to talk to that person that could make the difference.

What To Put On Them?

Your basic setup should be quality stock (stock = type of paper). A nice 16pt paper or 38pt triple layered paper works beautifully. Avoid basic, cookie-cutter designs or images. Make sure your business cards include the following:

  • Your name
  • Services provided
  • Phone number
  • SoundCloud, Spotify, Facebook, or YouTube
  • Email
  • Your website URL

Do not overwhelm people with every single social media account you have. Provide the ones you use most and that best exemplify you .

Be Creative

Your card is a reflection of your artist to an extent. So it should speak for you. Are you a plain and boring person? Then your business card should be plain and boring. Are you a simple yet modern person? Then your business card should speak of that. Try things like colorful backgrounds, or follow the trends of modern artwork and try to incorporate that into your design. It does not have to stop there either. Why not have some funny quotes or descriptions of your services? Do not just settle on 'guitar player' or my favorite 'pianist'. Make the line about who you are. Just do not overdo it.

Finally

Business cards are not the end all. When you have them, you are not going to just start booking standing gigs and getting more work (maybe you will). They are simply a way of having your information nicely placed for your prospect to take an interest into what you have to offer. Then, that may drive them to your website or demo reels. A good looking business card is just the first step, the rest is up to you …

I ask you this

How many of you musicians out there still use business cards? What are your thoughts about them while we move more and more into digitization. Do people really care about tangibility? For my networking musicians, if there were a website that helped musicians by taking the frustration out of designing business cards and other paper promotion, would you use it?

Music Licensing – What, How and Why It’s Important for Your Business

Music licensing commonly refer to 'royalty free music' or 'production music'. This is music that has been written and produced with the sole purpose of being used in another project. Anyone can then license this music for a fee, to use in their project. What about commercial music? Commercial music, written and performed by artists…

Music licensing commonly refer to 'royalty free music' or 'production music'. This is music that has been written and produced with the sole purpose of being used in another project. Anyone can then license this music for a fee, to use in their project.

What about commercial music?

Commercial music, written and performed by artists like Adele, M83 and U2 for example, can not be used for any purpose other than personal / private performance. When you buy a CD or download an MP3, it is specifically stated that you can not do anything with that song or music track except listen to it yourself. Any business use is prohibited, even playing it on the radio to customers at a hair salon.

To play commercial music to the public, a public performance licensed is required by the appropriate performing rights organization of that country. In the UK it may be PRS or PPL. In the US / Canada, it may be BMI or ASCAP. These organizations arrange a fee to the proprietor of the business, based on the size of their business / location. This can be expensive, and time consuming just to play the radio to your customers on your promises, but does permit the business to play the radio to its customers without legal issues.

This is not a suitable solution for video production and filmmaking, as the usage and purpose of music is not the same. As many video production companies produce content for clients, they need background music for their video / film that is cleared for its intended purpose. When licensing commercial music, arranging such a license for online, public performance, in-store and mass distribution quickly becomes expensive and convoluted.

Royalty free music licensing offers a simple and cost effective solution to acquiring well produced music with all necessary rights for the client, within an affordable, transparent license.

Who needs to license music?

Anyone creating digital content with the intent of publishing it online or publicly. It's really that simple. You can not legally use music you have not written yourself, or licensed from a music library.

What about 'home movies' and 'personal projects'?

The same rules apply to home movies and personal projects, but because these are produced not-for-profit, nor professionally on behalf of a client it is possible to use commercial music in this type of content. However, when this content is published to social platforms like Facebook and YouTube, you may find your video is blocked in certain countries, or deleted entirely. This is because commercial artists and record labels have an agreement in place that monitors use of their content on these platforms, and can enforce accordingly. There is however, many commercial artists and record labels who permit the use of their music in exchange for advertising. An ad will be attached to your content as a pre-roll, overlay or half-time break during the video in exchange for permission to use their music track. If you're producing something personal, 'for fun' then this should not be an issue.

The risks of using commercial music in professional video

A client may want the latest chart hit in their video because it resonates with their target audience, or they feel it represents their brand. However, as previously previously this could end up immediately being blocked or deleted with further implications like account suspension. If the video is not blocked or deleted, then it will be served with ads.

This is the last thing you want for your client. You've produced a video promoting their new product, and before the video has even started, viewers are being shown ads for competitive brands and products. It degrades the potential of the video and the brand.

Why license ROYALTY FREE MUSIC?

There are THREE key reasons why licensing music is properly hugely important.

1. You're using music that will not be subject to copyright claims, blocks or deletions when it is published online. This means you can deliver your end-product to your client without fear of any music related issues.

2. You can MONETISE the content you produce. If you're producing the content for your own online channel on YouTube, you'll no doubt be entered into the partner program, to earn money from ads displayed on your videos. You can not earn money from these ads if the music is not licensed, as it will go straight to the artist / producer of the music. Pay for the music license, earn money from that music license. Simple.

3. Create an identity for your video. Whether you're producing something on behalf of a client, or yourself. If you use a hugely popular, well known commercial music track, chances are that song will resonate with the viewer more than your content. However, if you create really good video content and license the perfect music track nobody has heard before, you're offering a completely unique audio / visual package that is new and fresh.

What about free music?

If you look for it, you will find music that is available to use for free. But ask yourself, why is it free?

Free in exchange for ads and revenue.

The creator could be giving you permission to use their music in exchange for ad-revenue online via YouTube and Facebook, and you will not know this until you publish it and get informed ads will be displayed along your video, with all revenue going to the artist.

A poor quality sample

The free music track you're using could be a low quality sample of something an artist is trying to sell. This could be a low 128kbs MP3 that appears suitable, but when played back against high quality content, will sound quiet, muted and generally not as good. When music is licensed from a library, it should be available in broadcast quality WAV or 320kbps MP3 as standard.

Who else is using it?

You will not be the only one looking for free music. People creating content purely for personal projects do not have a budget for music licensing so they need something free. If you're producing a project for a client who is paying you, would they be happy with you using the same free music track as everyone else? If it's free, chances are a lot of people will make use of it.

Clearance and Assurance

Anyone can upload a music track online. There is no vetting, no quality control or legal assurance. Any Blog or digital content platform can host a music track for others to share. So, when you're downloading a 'free music track' how do you know the provider actually has the rights to provide it to you? When you license a music track from a professional curated library, you have the assurance that every single music track has been reviewed, contracted and published legally for you to license and use.

Why pay for music?

There are thousands of music tracks online. What difference is there between 'Track A' and 'Track B'? As a video producer / filmmaker, ask yourself this question: “There are thousands of video cameras available.

When you license music from a reputable library, you're paying for the expertise in writing and composing the music track. From the start, middle and end. The quality of instruments used. The production of dynamic audio, the builds and crescendos. The post production mastering and edits so that a 3 minute piece can be condensed into a short 30 second edit without losing any of the magic of the music track.

The difference you get when someone films a corporate video on their iPhone compared to someone filming the same video with a professional camera, lighting and staging is painfully obvious. It is no different when it comes to music or photography. There is the technology, the knowledge the skill and ability to combine them to achieve the highest quality result.

What can I do with licensed music?

Whatever you want. Music can be licensed for limited use or global distribution, mass production and broadcast. You can license music for a specific purpose and tailor it to accommodate any additional requirements at any time.

Licensing royalty free music is intended to be the most cost-effective and practical solution for using music in your professional projects. General online distribution is commonly a one-time license fee per track for lifetime usage.

An Analysis of the Music Industry: EDM Industry

EDM GROWTH STATISTICS 2018: When it comes to music, the world has a few EDM growth statistics that prove just how valuable music is to society. Music, more specifically EDM, or electronic dance music, has made quite the impact these past few years toward their target market and listeners all over the world. Just in…

EDM GROWTH STATISTICS 2018:

When it comes to music, the world has a few EDM growth statistics that prove just how valuable music is to society. Music, more specifically EDM, or electronic dance music, has made quite the impact these past few years toward their target market and listeners all over the world. Just in the US alone, there are several things that prove just how much the EDM market is starting to grow in the country. Here area few statistics that show the impact that electronic dance music has been having on the masses who listen to music every day.

OVERALL MARKET:

In 2018, Billboard released a market statistic that proved the value and worth of the electronic dance music market. In this statistical statement, the company shows a 12-percent growth within one year where many changes took place with this musical revolution. EDM has since been incorporated in various genres and subgenres, although it has made quite the name for itself as well. While the overall market has been growing, there are a few submarkets that have incorporated into this market growth.

YOUTUBE SUBSCRIPTIONS

One of the biggest helpers in this EDM market growth was YouTube. Just in the past few years alone, YouTube has incorporated for at least three different areas of subscribers. 60-percent growth has been seen on smartphones of all kinds, 77-percent on televisions, and 175-percent on all gaming consoles. The YouTube versions of the albums released had grossed a total of 2.3 billion views. This is a combination of videos. This growth for EDM on YouTube has brought a few numbers up in the overall market.

FESTIVALS AND TICKETS

Another big supporter of this overall growth trend in the electronic music department is the festivals and tickets to various festivals and concerts. In the past few years, the 2017 sales from festivals and tickets to festivals have been grossed around 146,999,963 total tickets. The money value for each ticket is different, which makes the annual festival season the largest times of the year for sales in the electronic dance music department. This has also incorporated with that overall growth number mentioned at the start.

CLUBS

2018 seems to have been the big starting year for EDM. Well, in 2017, along with the intense overall growth, 12 of the largest clubs in the US alone began to play EDM in their clubs. These clubs include places like Las Vegas, Miami, New York, Los Angeles, and San Francisco. Their total revenue was

generated and combined to come up with a total of $ 900 million just in 2016. It is safe to say that these numbers have grown in the past few years as the popularity of electronic dance music has grown as well.

ALBUMS

Albums that specialize in electronic dance music has also contributed to the overall growth of this genre of music. In 2014, there were 12 EDM specific albums that were known in the top 100 selling albums during that year. in 2016 there were 36. This means that 12 albums, covered in electronic dance music, sold enough albums to be in the top 100 albums for that year. Considering how many people were entranced with the music enough to purchase albums is only one reason why EDM has grown significantly in the past few years.

SUMMARY STATISTICS

  • 147,000,000 EDM festival tickets are sold annually
  • The global economic value of the EDM Industry is currently estimated at $ 7.1 Billion
  • Only 45% of EDM listeners are female
  • In Europe, 1 in 7 people have recently attended an EDM event
  • North America is estimated to represent around 29 percent of the EDM industry
  • Spotify commands 12 billion streams from electronic music genres alone

Beef Up Your Music Press Kit

One of the biggest mistakes I've seen made by bands and artists today is to under-estimate the importance of a professional promotional kit. Your promo kit, also known as a press kit or media kit is probably one of the single most important elements in an artist's initial presentation to venues, promoters and most importantly…

One of the biggest mistakes I've seen made by bands and artists today is to under-estimate the importance of a professional promotional kit. Your promo kit, also known as a press kit or media kit is probably one of the single most important elements in an artist's initial presentation to venues, promoters and most importantly record companies. First-impression is so important in the music business. Some artists just do not get it! With the major influx of CDs and packages that record companies receive on a daily basis … with most realizing the inside of the trash can at the receptionist's desk, its vital that your package stands out from the crowd and discriminates you from the rest as a true professional who's package is worth reviewing and CD worth listening too.

In preparing your press kit you need to find every element possible that will distinguish you from the masses. Throwing together a bunch of poor quality copies, unprofessional photos and poorly written copy and bio all stuffed in a flimsy folder just is not going to cut it. The press kit is a representation and extension of you. If it's a sloppy heap of papers, that's exactly how you come off. On the other hand, if it's a well-organized presentation, you come off as a pro.

Some of the elements that need to be taken into consideration when putting your kit together are things such as theme, concept, and layout. You should come up with a concept and theme for the kit, one that is memorable and basically ties every page together in some form of continuity. A theme could be based on the artists or bands name. For example, if the band's name is “Orange Freedom” The color scheme could have orange in it, either the paper or text or icons could be oranges. I'm aware of this particular example may seem a bit infantile but I think you get the basic idea. Remember you want the band name to be memorable. Just to give you another example, recently we were showcasing one of our acts named “Uncle Plum” in New York City in front of 4 major record labels. The day of the showcase, we had one of our interns travel via cab around the city and delivered a reminder to each A & R and record executive invited to the showcase. Along with the cleverly written reminder invitation to the showcase, she promptly dropped off a basket of plums to each record executive. May sound silly … but it works.

Part of your concept should also be a professionally designed logo. A logo is very important and must be something easily remembered and contain the elements of your overall concept.

Utilization of professional packaging for your media kit is also vitally important. The binder must be strong, and not easily damageable. It would not hurt to use a binder the same color as the band's logo once again for continuity. Although these types of ports can be expensive … sometimes a few bucks each, it's definitely money well spent.

A professional photo is definitely a necessity in your kit, maybe even a few photos. If you're a band, you will need the 8 * x 10 * B & W glossy of the band and also individual photos of each band member included in the bio section which we'll discuss later. A high-quality professional photo is a must. Having friends or relatives take a snap -hot will not cut it either. The photo is an area where you can not afford to try a save a few bucks. You need to shop around for a professional photographer to do this. I can not emphasize the importance of this enough. If you have the budget, hiring a professional music industry stylish to touch up your image may not be a bad idea either. Although I realize for most bands this may be cost-prohibitive.

The write-up section should contain two elements; your bio or the band member's bio; these should be short and to the point. Do not go nuts with a long detailed biography. Labels and others just do not have time to read it so they'll just skip it. There you will probably lose out on providing information to the kit recipient which may be advantageous to you. Include things like your influences and other experience in the industry. They really do not care much about your baby picture or what you did when you were six years old without, of course, you were a child sensation at the time. Your fact sheet; This should contain any favorable press or write-ups you've received such as tours, radio airplay, reviews, good sales figures on an independent release, etc. You can also include GOOD COPIES of any articles, interviews or reviews from newspapers or trade magazines. Every page of your press kit should include you or your manager's contact information and your website URL. Be truthful and keep it all as short and sweet as possible.

Now for the most important element of your kit … Your Music. Include a professionally recorded demo of your absolute best 3 songs. No more than three. The format should be on CD only. Encase your disk in a professionally labeled jewel case which includes your theme, contact information, and logo. It's important for your CD presentation to be as professional as possible. It's nice to have a separate pocket in your portfolio to house the CD so there is no chance for it to fall out or get lost. It's better contained that way. Or as we've done on occasion with some of our kits, use Velcro to hold the jewel case on the rear inside portion of the portfolio.

Now in summary, here are the elements to include:

* Create a theme and concept

* Design a professional logo

* Use professional packaging

* 8 “x 10” Black & White glossy promo photo

* Individual band member photos if applicable

* Artist or band bio

* Fact Sheet … favorite write-ups and quotes

* Additional press … reviews, interviews, articles

* 3 Song CD Demo

Your press kit is your representation of you when you are not there. Do not take it lightly. Check it thoroughly for errors and content and be diligent. If your kit is special it will stand out and labels, venues, and the music media will take notice. GOOG LUCK!

Why Facebook Boost Posts Are Terrible For Promoting Your Music

A lot of musicians are literally throwing their money down the drain. I'm not talking about that awesome new guitar pedal you just bought … instead I'm talking about Facebook boost posts. I know that Facebook boost posts are popular and a lot of musicians are using them but they're actually not the best way…

A lot of musicians are literally throwing their money down the drain.

I'm not talking about that awesome new guitar pedal you just bought … instead I'm talking about Facebook boost posts.

I know that Facebook boost posts are popular and a lot of musicians are using them but they're actually not the best way for you to promote your music.

And your actually wasting your money and not getting everything that you pay for.

There's 2 reasons why you want to use a Facebook ad to promote your music.

The first is obviously to get yourself in front of as many people as possible.

But the second reason is to start collecting data and statistics about how your ads are doing. You also want to start making your own custom lists inside of Facebook of people who are interacting with your ads and could be potential fans.

When you use a boost post you do not get those options to create custom lists and see the in depth data and analytics.

So you're basically spending money and only getting half of what you pay for.

Even worse if you do not set up custom lists inside Facebook you lose the ability to reach back out to people who interacted with your ad.

So lets say you're promoting a music video you can not reach back out to people who watched 50% or more of your video. And these are people who are likely to become real fans if you take time to build your relationship with them.

The way to correctly run Facebook ads is to create a Business Facebook account. It's totally free and takes about 2 minutes to set up. Then you can create you ad campaigns and ads inside of the Business manager and get access to all the data and custom lists.

And once you have those custom lists created THEN and ONLY then can you use a boost post to reach back out to those smaller groups of people. Maybe with a Facebook live or an ad to promote a new album or single.

So please! Stop wasting your hard earned cash on Facebook boost posts. Go set up a business Facebook account and take over the world! It's free, easy and if your goal is to build big, engaged fanbase, it will help you a lot.

If you want to build your fanbase, grow your relationship with fans, and sell your music with an online system.

Barbershop Harmony: The Gift That Keeps on Giving

If you've never experienced barbershop-style harmony, you really should. Recently I was at a convention of these singers, and overheard two hotel guests talking about all the music being made in the hallways on the lower level. The man said, “It's a convention of barbershop singers.” His girlfriend replied, “What that?” I was stunned. I…

If you've never experienced barbershop-style harmony, you really should. Recently I was at a convention of these singers, and overheard two hotel guests talking about all the music being made in the hallways on the lower level. The man said, “It's a convention of barbershop singers.” His girlfriend replied, “What that?”

I was stunned. I thought everyone knew about us! But, I live in a bubble of sorts and only hang out with these types of singers.

So what is it and why are you missing out?

The barbershop style of four-part, close harmony dates back to the 1930s or so. The so-called “standard” chord is a normal triad of root, third, and fifth, with a seventh as the fourth note in the chord. What's important to note about this type of harmony is that when it is done well, the chord will sound “fuller” because the chord could be producing overtones or undertones. You may not know the term, but you've heard it on a guitar when the player clearly touches higher strings, and it sounds light and airy. Or better yet, whenever you see someone lightly touching a wine glass and making a high-pitched noise, those are called harmonics or overtones. The barbershop seventh chord can produce very rich and full overtones and undertones.

A common misconception of barbershoppers, as we are called, is that we're a bunch of gray-haired men dressed in red and white pinstripes with a straw hat. That's the classic barbershop look. The sound, however, is anything but old-fashioned. Yes, many of us are retired or in our 50s, but the vibrancy of this music is for all.

In fact, when you look online at some of the Barbershop Harmony Society international championships, they are composed of very young and talented musicians. (Yes, there are competitions to determine the best in the world for that year). As we age, we lose some of the range and stamina we once had, so the younger generation is picking up where we left off.

Now, I will warn you, whenever you get the barbershop bug, there's no turning back. It's like a nasty addiction. Normally, you become addicted by actually singing in a quartert and “ringing” the chords. There's no other way to get hooked that I know of. After that, you are on your own. I can not help you.

Spring and Fall shows are very common throughout the nation. Often choruses will also prepare music for a Christmas or Holiday show. Find one in your area and see what it's all about. Admission prices are generally affordable. Show producers often bring in outstanding quartets and choruses to impress and entertain. Often you'll get to see the best of the best at no additional charge.

Even though there are thousands of barbershop videos online, you do not get the same feeling and experience as when you are in attendance. The mics are great and you hear some very fascinating chords, it's just not the same.

Where the barbershop community shines, however, is on Valentine's Day. On that day quartets go out into the communities and deliver valentines that their loved ones have paid for. It's the event that brings us back again and again.

How To Build A Solid Foundation As A Guitar Player

Guitar has a magnetizing effect on almost everyone who hears it. And a man who can rock a guitar flawlessly instantly becomes the center of attention. Yes, people find it irresistible when they see someone is passionate about his music. That is why lead guitarists are loved by people and many aspiring guitarists look up…

Guitar has a magnetizing effect on almost everyone who hears it. And a man who can rock a guitar flawlessly instantly becomes the center of attention. Yes, people find it irresistible when they see someone is passionate about his music. That is why lead guitarists are loved by people and many aspiring guitarists look up to them as an inspiration. But what looks easy at first sight, can be a severe ordinal when you actually start doing it.

Yes, learning to play guitar can be both intimidating and challenging at first. In fact, one of the problems which concerns a guitarist when he decides to learn the instrument is how he will begin. Most aspiring guitarists give up their dream of becoming a guitarist as they have scant knowledge about learning a guitar.

The first and foremost thing which an aspiring guitarist should have while he approaches the guitar is a positive attitude. Most guitar players lose the plot midway since they think that they are not good enough or they do not have those innate qualities which can make them a successful guitarist. Here is a fact. What you think and feel about yourself makes the difference when it comes to becoming a great guitar player.

Another thing which comes in the way of becoming a good guitarist is insufficient and irregular practice. Most guitarists think that devoting only 30 mins to an hour a day is enough for becoming a good guitarist, which unfortunately is not. You can at least divide your time schedule through the day. One session in the morning, second in the afternoon and third in the evening. Try to increase your practice time a little bit each week. Consistency is most important. Make sure it pick it up for a little-focused practice each day.

You can learn guitar from a wide range of sources, but learning guitar by taking guitar lessons from a guitar instructor is a wholly different ball game. A guitar teacher would help you comprehend the techniques of learning a guitar at a faster rate and channel you in the right direction. Such guitar lessons will help you not only in mastering the nitty-gritty of playing guitar, but also help you distinguish between tunes. Guitar rookies are enrolling in guitar classes to know the instrument in depth and to build a strong foundation in guitar. Guitar lessons are so in great demand since only a good guitar instructor can make all the difference for an aspiring guitarist.

The Real Reason Why Facebook Ads “Don’t Work” For Musicians

One common thing that I hear a lot from musicians is “I used Facebook ads once and it did not really work for me.” And that's common for a lot businesses not just musicians. But as musicians we're not selling a solution to a problem like a dentist, or a lawyer. So we have to…

One common thing that I hear a lot from musicians is “I used Facebook ads once and it did not really work for me.”

And that's common for a lot businesses not just musicians. But as musicians we're not selling a solution to a problem like a dentist, or a lawyer. So we have to go about marketing music differently.

What a lot of musicians do is they have an album or a single to promote. They make a post that says something like “Check out my sweet new single!” Then they put a million different links to iTunes, Spotify, Tidal, SoundCloud, YouTube, Bandcamp, and tell people to listen to it for free.
There's a few problems with this method.

The first problem is when you send someone to a 3rd party platform like Spotify it's pretty much impossible to keep track of how many people went there from your ad. Also you can not follow up with these people because you do not have an email or way to follow up with them again.

But the second problem is more related to human psychology. As humans when we meet someone for the first time we are really unexpectedly to do anything they ask us to do.

So if a stranger walks up to you and requests you to do something it's not going to happen. If a friend asks you to do something you are much more likely to do what they want.

This “GO CHECK OUT MY MUSIC” ad is doing the exact same thing.

I like to make an analogy to explain this.

Lets say I want to promote my cool new country music album, so I go down to my local country music bar, walk up to the first person I see and say:

“Hey I got this cool new album I really think you'd like it. it out? ”

The chances of that person doing that are slim to none.

And that's what a lot of musicians are doing with their ads.

You're basically asking a complete stranger to stop everything that they're doing and then leave Facebook to go listen to your music.

And there's actually a much better way to promote your music with Facebook ads.

Imagine this different scenario …

You go into your local music bar, but this time you go up to the DJ or bartender and say “Hey if I give you a few bucks would you play my new album for everyone to listen to?” They say yes and put it on.

Now you start looking around the room and you notice some people nodding their head and grooving to your sweet tunes.
You go up to them and start a conversation and tell them about your band, that you moved here from a different city. At the end of this interaction you say “I'd love to give my EP for free can I get your email to send it to you?”

They say yes. And boom. You now have a direct connection to someone who is interested in your music, and could potentially become a fan.

We can do this same thing on Facebook by running a paid video ad. Do not put any links or anything crazy in the text. Just a simple headline. What this does is it lets people discover your music naturally and if they're curious they'll click over to your page and learn more about you.
And if you've set up your custom audience lists in Facebook you can run a follow up ad to them later on asking them to give you their email in exchange for your album for free.

This method is a much better way of advertising your music on Facebook because you're not asking a total stranger to do something. Instead you are sharing your music and they can choose to watch your video or scroll onto the next thing.

Don’t Let Your Email Lists Go Cold

A lot of bands and musicians do a great job of getting email addresses at a show, on tour, or even breaking a free Mp3 for an email address. But they let the list get cold by only sending them two emails a year. One promoting your new album or tour and then one during…

A lot of bands and musicians do a great job of getting email addresses at a show, on tour, or even breaking a free Mp3 for an email address.

But they let the list get cold by only sending them two emails a year.

One promoting your new album or tour and then one during Black Friday because you're hiring to sell some merchandise.

A big problem musicians have with emailing there list is they say “Oh, I do not want to spam them or annoy them.”

But you need to remember a few things …

If someone gave you their email address they are essentially giving you permission to contact them again because they want to hear from you. So you should not feel like you are annoying them when you send them an email.

The second thing is if you only email your list to promote things, you're basically like that friend we all have that never keeps in contact and only sends a message when they want something.

And that's exactly what you are doing when you come from out of here and try to sell your album via email.

This person may have been drunk at your show and they do not even remember how they got on your list in the first place!

So what you should do is send people weekly emails.

Take advantage of the fact that you're a musician in a band and you're living a life that most people will never experience.

They do not know how to write songs, or what its like to go on a tour or play a show in front of people. They really have no clue.

So what you can do is instead of only sending them promotional emails every week. You can send an email that says “hey we're working on a new song here's a video from our rehearsal space.”

Or check out this crazy story from a show we played this month. You could even start a conversation with them and ask them about their favorite band. Try and connect with them!

It does not have to be long maybe 200-400 words, or you could even just link to a video if you do not like writing. But it keeps that connection with your fans so that they look forward to seeing your name in the inbox. It keeps them “warm”.

So when you do want to promote and album or sell merchandise they will be much more likely to open your email and they'll be much more likely to buy from you because they like you.

Growing your fanbase is all about building and maintaining relationships. When you have an email list that you can do that very easily with only about 20 minutes per week.

So if you have not emailed your list in the last few months go and send 'em some love today.

If you want to set up a way to build your fanbase and sell your music with a predictable online system instead of spending years on the road tour.

What Facebook’s Algorithm Change Means For Music Marketing

Some of you may have seen that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and families show up on timelines more than a business page, a musician page, or a media page. Now, if you're in a band, you might be worried because especially for the last four or five…

Some of you may have seen that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and families show up on timelines more than a business page, a musician page, or a media page.

Now, if you're in a band, you might be worried because especially for the last four or five years, we've basically told that if you want to market your music, with social media or Facebook more specifically, you need to post organically, do this daily and you're going to engage your fan base. This is going to be harder to do now.

But here's the thing. This happened three years ago.

Facebook did the exact same thing.

They changed the algorithm and a lot of people got very angry because they noticed that they were not reaching as many fans and they blamed Facebook for being this greedy company. And while that might be true, there's actually a more logical explanation.

There's too much content being produced on Facebook. Everyone's sharing videos, pictures, posts, everything.

Each time you log into Facebook, there's something like 2,000 different stories that could show up on your timeline at any given second.

So Facebook, in order to make your experience better in their eyes, they filter all these things to try and make your experience more enjoyable.

Facebook's goal above everything is they want people to keep using Facebook. They do not want people to get sick of using it and go somewhere else. So that's why they make these changes.

Now, what can you do?

Honestly, we've entered the era where you need to treat your band like any other small business and you have to pay for advertising.

I'm not talking about paying for Facebook boost posts because if you do not have it set up correctly, you're just spending your money.

I'm talking about setting up a real Facebook ad campaign with the business manager and learning how to do marketing because honestly, you're running a small business and marketing is an important piece of that.

If you're trying to grow your fan base, sell your music and your merch, you really need to learn how to use Facebook marketing.

Now the time because your organic posts are really not going to be as effective.

They were not effective three years ago. They're going to be less effective now. So, you know, those are the things you could do is start learning to do that now.

My Memory of Leonard Cohen: A Motivational Individual

If Leonard Cohen had been a company or a corporation he would certainly have shown many of the current contenders how to do it. What showmanship, what quality, what teamwork – and what innovation (or creativity in music / poetry-speak). Way back, in '09, July time, I went to see his World Tour at the…

If Leonard Cohen had been a company or a corporation he would certainly have shown many of the current contenders how to do it. What showmanship, what quality, what teamwork – and what innovation (or creativity in music / poetry-speak).

Way back, in '09, July time, I went to see his World Tour at the Mercedes-Benz World. The memory of that concert has stuck with me for nine years. There were several things wrong that night. The open concert became open, as the name suggests it might, to the elements: winds and rain. I remember that I was not that enamored of the parking arrangements and the fact that it took 90 minutes to leave the car-park after the concert finished at 10.30pm – meaning that one was stuck in the queue till midnight. Further, although recommended by the organizers we turn up early – refreshments available and all that – turning up early only suited the organizers: to box in the cars. In fact hundreds had had to wait at least an hour or more before anything like refreshments were opened.

But none of this tarnished what was an incredible evening. Nor did it seem to baulk the enthusiasm of the thousands, myself among them, who gathered to see him. You see, the first lesson that corporates can possibly learn is that not everything has to be perfect, so long as the core offering exceeded expectations.

Despite the initial problems, what then happened when the concert opened was sensational. Suzanne Vega kicked off with a powerful and confident and an extremely good set. The musicianship was excellent – a tight band. After a break, Cohen came on at 7.00pm. Then, the evening became extraordinary. I have to say I was never a huge fan of Cohen. I'm not entirely sure what compelled me to go and see him that night. What I do know is that I am a fan now. I was devastated to hear of his passing in 2016. There is a well-worn cliché that politicians often wheel out whenever someone of vague import dies. They say: 'a voice has fallen silent'. Cohen's death was one of the few times I felt that could really, sincerely and absolutely, be true and applicable.

What do I remember that was so good? First, there was his abundant humility and pleasure in being there: he projected a complete appreciation of his audience, thanking them, incorporating material about them into his song. His favorite address word was, Friend. As a Quaker, this strikes a chord with me now.

This appreciation extended to his band, and at the end to everyone involved in the project, including the catering crew. Typically, these encomiums to all sundry at corporation does prove tedious and insincere. Not so with Cohen – he projected an amazing amount of empathy.

Further, the selection of his band was clearly inspired: the singers, the players, were all top rank technically, and further they all seemed to be inspired by the soul of music. They were 'in' the music as they played it – for the duration of the playing or the singing they seemed like angels. And the virtuosity seemed a delight to Cohen himself rather than a source of competitive envy as the spotlight switched to them.

Clearly, the time spent in rehearsals had produced something extraordinarily musical, accurate, tight and moving. His songs are probably as near to poetry as it gets. One only has to listen to the lyrics of his song Nevermind, written in 2014 and used spectacularly for the opening credits of the second season of HBO's True Detective, to see what I mean. Dylan is wonderful, but sometimes flabbily verbose; all the songs by Cohen seem fully crafted, as if nothing spare, second rate, gets through his filtering system. There were times, sitting on the hard uncomfortable seats, in the wind and driving rain, when one became completely oblivious – the music, the performance transported one somewhere else.

Perhaps for me, the defining moment was when he simply recited a poem, his own: If It Be your Will, and then allowed the Webb sisters to sing it. The effect was spell-binding – I felt one could almost hear a pin drop in an audience of thousands.

So, corporations, remember this: team work, personal qualities of humility and praise, innovation, and quality performance and expertise in the area of ​​key competence. When you customers experience that, then they will, like I was with Leonard, have a life-changing experience working with you.

Thank you Leonard – and all your team.

Tips To Use These 5 iTunes Encoders

When you are importing files from your iTunes to your Apple device, it is important to use encoders. Not only the music, you can use the choice of encoders to import video files as well. Your choice of encoders plays a vital role so you should make a decision wisely. Whether you are creating your…

When you are importing files from your iTunes to your Apple device, it is important to use encoders. Not only the music, you can use the choice of encoders to import video files as well. Your choice of encoders plays a vital role so you should make a decision wisely. Whether you are creating your own library or starting to rip music CDs, it's better to collect essential details about the iTunes encoding and strive to understand how it works.

You need to know about these five encoders. Select iTunes then go to preferences and general edit preference. You need to click on the import setting button to see the options in import setting preferences. Now, find these five encoders as stated below:

AAC Encoder: It can be used for all music. But check AIFF, Apple Lossless, and WAV to burn an audio CD at a high quality with the ripped songs. It's better if you select the high-quality option from the menu.

AIFF Encoder: If you are using a Mac, burn the song to an audio CD using AIFF. You can avail the highest possible quality with this but you should know that it requires enough space. Click on the automatic option from the setting menu. You need not changing the AIFF format as you need to convert them to ACC or MP3 for the songs you want to transfer to your iPod, shuffle or MP3.

Apple Lossless Encoder: If you are searching for an encoder for songs that you want to burn onto audio CDs or for playing on iPods, you better use Apple Lossless Encoder. These are very small files (about 60% -70% of the size of the AIFF version) so that they do not hiccup on playback.

MP3 Encoder : Select the MP3 format if you want to burn songs on MP3 CDs or if you play on MP3 or on your iPod. Every time you use an encoder to select the right format for the right device, you better select the high-quality option from the pop-up menu.

WAV Encoder: When searching the highest-quality sound format and transferring process on your PC. WAV Encoder works perfectly but it also takes some space (about 10MB per minute). Select the automatic option form the pop-up menu setting while burning the song to an audio CD or using WAV with PCs.

You need not using WAV while transfering the files to your iPod or MP3 CDs. Use MP3 instead. Search a professional iTunes Encoding service going online or look for a professional service for the basic encoding service.

How to Gain A Lot of Fans Without Changing Your Sound

Are you ready for a business secret? As an entrepreneur myself let me tell you what your # 1 priority as an artist should be! Your # 1 priority as an artist should be PROFITABILITY! Not fame, not respect, and not females. The only way to be able to make your best music and to…

Are you ready for a business secret? As an entrepreneur myself let me tell you what your # 1 priority as an artist should be! Your # 1 priority as an artist should be PROFITABILITY! Not fame, not respect, and not females. The only way to be able to make your best music and to keep doing it is to have a decent amount of revenue coming in to cover your expenses as an artist (artwork, studio, beats etc …) and to have some left over for your personal life.

A lot of artists do not understand this and look to chase fame with YouTube views, Instagram videos etc .. instead of finding what makes them money. As we all know there are an unlimited amount of ways for artists to make money (shows, advertising, selling music and merchandise etc …) Bottom line is that the average artist chases fame and not revenue which is why most fail.

With that being said there is no need to change your sound just to appease everyone. Chasing superstar fame is a dead end. That will happen naturally. You should be chasing revenue so you can re-invest your money into your music brand and grow. The fame will come as a side effect. You do not have to change your sound to gain more fans. Instead you should stay true to your own sound and try to find fans that like what you do! So once again instead of wasting time trying to push your music on everyone, push it to the people who dig your sound. This will make you stand out. You do this by strategic marketing to your specific demographic.

For example, take my beats. Rather then switch my style up and try to get every artist to listen to my beats, I only cater to the ones interested in my sound. Just like I found you … You need to find your fans. If you like your sound then there are other people who like your sound as well! It is your job to find them through marketing. Once you find like minded fans then you keep hitting them with material, marketing, music etc …

By staying true to your original fans and marketing to new ones who like your sound already you will win. As an artist it is always best to start locally within your city and state. It is not hard to find fans who will like your music. People are looking for new music ALL THE TIME. Music is a High Consumption Product. All it takes is $ 50- $ 100 in Facebook ads or Instagram ads in your city with a high quality video and also social media presence and then you are in it. So what are you waiting for? The world is at your fingertips, real talk.

Remove the No-Show Risk of Hiring a Band

As irresponsible as it sounds, and as unilaterally as you'd like it to be … No-Shows happen in entertainment all the time, but there's a better way to spend your money. When you hire a band through an agent, the agent guarantees his services by knowing his bands, and having a history with them. An…

As irresponsible as it sounds, and as unilaterally as you'd like it to be … No-Shows happen in entertainment all the time, but there's a better way to spend your money. When you hire a band through an agent, the agent guarantees his services by knowing his bands, and having a history with them. An agent will not continue to work with bands that cost him money – he does not have money to throw away. So, instead of working with bands that cost him money, he finds bands who show up, do great work, and perform as expected!

It's a reality.

The Agent Offers Tried and True Results .

Because the agent signs contracts with his bands, and gets to know them, he does not have to worry about them pulling a no-show. He can guarantee their presence and their performance because he's worked with them before.

Quality comes with a price tag, and a valid agent or event planner.

Regardless of how much you spend, if you're working on a non-qualified agent's contract, or worse … without a contract, you're borrowing time. And you're probably wasting money.

If you know when your event is going to be, take the time to locate a qualified agent to help you with entertainment resources. The agent already knows which bands perform best at specific events. He can recommend a band that will perform as you expect with the kind of quality you require to get the job done. And he's already heard the band singing tunes you're asking them to play. He knows not only the value of a good performance, but also who will provide it.

Backed Up When Needed

As we said, things happen. Life can get really crazy and obscenely beyond our control. If this happens and you've hired a specific band, your agent will know where to find a second makeup band even on short notice. This may be the largest qualifier yet … There's never a doubt when you seek out the best agent to handle your entertainment. Worst case scenario, your agent will find a solution. But if you do not go through an agent, you may not have access to a replacement band if required.

Always use an agent.

It's just so easy to find an agent willing to work with your location to provide better and better services. And one agent will most likely provide a variety of services you need, without having to locate another resource.

Ever agent is different. Choose carefully.